In addition to large public events, the ArenA hosts hundreds of business events each year. Companies and event organizers are always on the lookout for impressive locations for their workshops, seminars and congresses. Amsterdam ArenA can certainly be described as "special", "easily accessible" and "centrally located". Part of the ArenA's special appeal comes from the magic surrounding Ajax. Knowing that you're in the very place where the Dutch national team were playing the day before, or where Robbie Williams performed on stage adds a sense of romance.