The following are some of the events that have been held in the Amsterdam ArenA:
 Riesling & Co Wine Congress
Setting: Event Platform
Visitor numbers to this wine congress well exceeded previous editions. More than 600 visitors enjoyed this annual German wine tasting. The occasion was a good example of the multi-functionality of the event platform.
 Pink Ribbon
Setting: Main Stand and Halls
For a whole week, the Amsterdam ArenA was bathed in pink light to heighten awareness of breast cancer. Estée Lauder Companies organized a festive evening for the granting of the Pink Ribbon Award. Many of guests at this event sat in the Main Stand.
 Cisco Expo
Setting: Event Platform
This annual Cisco Network Systems congress was attended by no less than 1700 customers, partners and sponsors. Here the event platform served as an information market with various booths.
 Municipal Sport Congress
Setting: Main Stand and Halls
A sports congress organized for members and guests from the business community. Approximately 300 persons, seated in the Main Stand, listened to speakers that included the managing director of the Amsterdam ArenA, Henk Markerink.
 Tridee European championships event
Setting: Main Stand and Halls
Specially coordinated for Euro 2008, this event was the launch for STER (the Dutch radio and television advertising authority) on broadcasting time for the European Championships and the 2008 Olympic Games. Celebrities from the world of sports were on hand for a presentation in front of around 400 guests. The event concluded with a spectacular fireworks show and party in the halls.
 Cirque du Soleil
Setting: Level 3
The Amsterdam ArenA was proud to host the after party of the opening performance of Varekai by Cirque du Soleil. Around 700 guests attended the party following the première in the connected and splendidly decorated halls.
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